Using a high-performing landing page can have a significant impact on the success of your marketing campaigns. But you can’t just throw one together and hope for the best. How to Create a High Converting Landing Page: Best Practices . You should focus on creating high-performing landing pages using best practices.
Here’s why landing pages are important and small business email list what you should do to get the most out of your marketing efforts.
Why You Need Landing Pages
Before we get into the best practices for landing page design, let’s first understand what a landing page is and why you should use one.
A landing page is a web page with best seo web agencies in chicago a design and content that is focused on getting potential customers to take the action you want them to take. Landing pages are much more conversion-focused than standard web pages, which may be more focused on education or engagement.
Since a landing page is a single web page, it also prevents potential customers from being distracted by your site or by content that is less conversion-focused. This is not to say that valuable content doesn’t play a role in your marketing. But when you’re running campaigns with a clear goal, it’s helpful to have an equally focused landing page that communicates your value.
Landing Page Content and Functionality
Best practices become clearer when you know how a landing page should function and what it should contain .
- Main Image : Use this space to grab the attention of your potential customer. Consider your audience and showcase your product or service accordingly.
- Attention-grabbing headline : Inside the main body of your copy, you should also have an attention-grabbing headline. It should briefly describe your offer, address the customer’s pain points, or help them overcome clean email objections to your product or service. Knowing your audience through creating buyer personas will help you do this effectively.
- Overview of your offer : When creating text and visual content, ask yourself what the customer will get from your offer. This is what you should focus on in your content. The more visual content, such as images, videos, and GIFs, the easier it is for the customer to visualize your offer. However, do not make all content graphic, as some users may be in conditions where they cannot listen to videos or their devices may block certain media. Offer different ways to view your page.
- Social Proof : You can talk about your strengths yourself, but your customers can do it for you. Social proof is more powerful than anything you can say. Use testimonials, reviews, and case studies to demonstrate your customer experience.
- Clear calls to action : Tell the customer what they should do next. While you don’t want to clutter your page with too many calls to action, you should offer multiple opportunities for conversion.
- Highlight your competitive advantages : If you operate in a competitive environment, make sure you clearly communicate your advantages. This will highlight your value and build your audience’s confidence in working with your company.