Sooner or later, every marketer has to deal with them: they are the trolls on social media . How to deal with If they take it out on your brand, you may end up in serious trouble to maintain harmony in your community. What can you do?
Dealing with trolls on social media is all about staying calm and finding the right tone and communication strategy. And to do that, you need to know what their motivations are and how you can defuse them. Let’s take a closer look at who trolls are and how to combat them.
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How to deal with trolls on social media: a basic guide
Who are social media trolls and what do they want from us?
A troll is a user who leaves messages on social media, usually in an insistent and repetitive manner, with the aim of zimbabwe email list 362320 contact leads attention and generating controversy. If left to their own devices, they can create chaos in your community and ruin your brand’s reputation.
It is absolutely essential to distinguish a full-blown troll from a user who is simply unhappy agent email list your brand . As marketers, we have to realize that having a presence on social media means exposing ourselves to criticism and negative comments. The difference is that a disgruntled user believes they have a real reason to complain and is usually telling the truth, while a troll is just looking to annoy and irritate other people.
There are as many types of trolls as there are people with too much time on their hands, but there how much does it cost to create a sales funnel? some common “species” that follow similar patterns:
The nitpicker
He will look for any error to pick on and make you look bad, from a spelling mistake to poorly stated legal bases.
The repetitive one : he posts loads of monothematic messages, he is super insistent and capable of boring the stones. He has a fixed idea and he will not stop repeating it until he dies.
The intolerant : He hates everything and everyone and will not hesitate to spread his bad vibes wherever he goes.
The incongruent : nothing he says makes sense, he’s just trying to create chaos. Don’t waste your time trying to understand him.