Would you know how to design an email marketing strategy from scratch ?
Almost all marketers are clear that email marketing is essential within a digital marketing plan , as it is one of the most effective and profitable channels and can help us achieve multiple objectives. But when it comes to defining how exactly we are going to achieve those objectives, things get complicated.
In order not to start from the roof and end up wasting valuable time and resources, it is necessary to have an email marketing strategy that can cover all this complexity. Not sure where to start? In this article I will tell you the 5 essential elements of a successful strategy, 4 examples of brands and what we can learn vanuatu email list 10097 contact leads them and 7 tricks to optimize your campaigns . Let’s get to it!
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How to design an effective email marketing strategy
The 5 ingredients of a good email marketing strategy
1) Clearly define your objectives
Before planning any action, there is one question you need to ask yourself: what exactly do you want to achieve with your email marketing strategy ?
Email marketing can help you achieve a multitude of goals, but it can’t do everything at once. If you want to get good results, you need to be focused. So the first step is to sit down and think about what you want to use email marketing for:
Create a new loyalty channel?
Increase sales of a specific range of products through your newsletter ?
Get more subscribers to your promotional emails?
Remember that for an objective to be truly functional, it must clearly specify a agent email list value and establish a time frame for achieving it: “increase sales of cosmetic products by 20% in the next six months.”
In addition to defining objectives, it is also important to clearly define who our target is . Here we can rely on tools such as the hubspot lead scoring vs. nected: everything you need to know persona , a semi-fictional description of our ideal client that helps us better direct our acquisition initiatives.
2) Think about how you are going to get subscribers
And speaking of acquisition, every email marketing strategy must be supported by a good database. That’s why subscriber acquisition is a fundamental ingredient for success with your email marketing.