how-to-identify | cob directory

There is no exact classification of the type of problem, since each client is different and, obviously,

faces different situations and has specific needs.

This is precisely where brands and marketing experts come into play to detect, solve and ensure that

the customer is satisfied and overcomes a situation that was uncomfortable or negative for them.

If you want to learn how to identify and solve the pain points of your potential clients in order to

improve your marketing strategy , then I highly recommend this article.

Let’s get started!

How to identify the pain points of your clients and prospects?

Identifying pain points is a long and demanding netherlands telegram data process that requires a

great deal of research capacity, as well as the use of web analytics tools and the development of observation skills.

However, in general terms, we could say that only two steps must be followed to accomplish this task:

must know who you will direct your message to , that is, you have to define your target

audience or buyer persona , as well as study the consumers you have already captured.

This first step will direct your strategy towards those potential clients who require such information

and, consequently, your good services, as well as allowing you to connect with those consumers who,

although they interact with your brand and its products , are not entirely satisfied.

This way they will feel that you are providing optimal customer service , thus fulfilling one of the most

relevant premises of digital marketing : satisfying consumers!

Optimizing their experience and satisfaction is what will define the success of your strategy, so think

and feel as if you were them so you can hit the target when trying to identify their pain points.

Now, what are the problems that keep your customers awake at night and how can you identify them?

To do this you must take the next step!

One of the best techniques to identify them bf leads is to list a prudent number of possible pain points

and place them in front of the possible solution. Here is an example:

You have a client who runs a restaurant that is experiencing low sales. In this case, you need to focus

on what are the possible impediments or problems that are causing this decline. Some reasons could be:

It is important that the list is not too short, but not too long either. It is important that you study the

situation and consider at least 6 to 10 pain points, so that you can then eliminate them until you reach

a top 3 of problems that you consider most important and start to act based on them.

You already know who your client is , how they think, and you have also managed to identify their

problems. The next step is to provide them with a solution!

Problem solving should be included in your offer , as a rewarding customer experience depends on it .