I’m here again with the endless topic of lead collection methods , lead collection forms , and autoresponders . In today’s blog, I’ll give you advice on how to activate leads who haven’t yet become your clients/customers. Don’t worry if a lot of your leads haven’t yet become prospects or clients/customers.
AdWords, Sklik
In our agency, one of the most common words that comes out of the office is “Codes! Do we have codes yet? Especially codes! Let’s put the codes in, please!” Even though the initial setup and installation of websites with codes is not exactly a sexy activity, like negotiating cooperation with influencers, it is definitely worth enduring.
A lot depends on how the forms are business owner database connected to the company’s internal CRM. However, track as many buttons and conversion goals (submitted form) as possible and if the leads have not yet turned into clients/customers, remind them of this as part of remarketing.
Be careful! However, once leads convert into clients/customers, don’t forget to exclude them from remarketing so that your banners still encouraging conversion don’t follow them a month after they are actually your clients.
Facebook PPC campaigns/remarketing
If your leads have given you permission to further manipulate their contact information (primarily email), upload the database to Facebook.
Create a special campaign with a promotional offer, bonus, 1+1 promotion, etc., that will be displayed only to these contacts. Ideally, you button to turn on off the built-in livetex translator will help people make the final decision to convert.
Tip: Update your client database regularly and automatically exclude existing clients when targeting leads.
There’s nothing more inappropriate than when a lead who has converted is shown texts like “Just one more step and you’re part of our investor community” for a month. The lead has already taken this step.
Emailing
A very popular and relatively effective form of lead activation can also be regular newsletter distribution. With current offers, opportunities, and events that you organize.
If you have acquired leads that are just a few cyprus business directory steps away from becoming your clients, but are not converting in the long term. There is nothing easier than asking them directly, for example through a questionnaire, what you are doing wrong.
Even if you only get 1% of the total number of leads you contacted back, we can still learn important information.