LinkedIn thrives on networks and contacts. But like everything else in life, people prefer to make contact with real people rather than with a brand or company. That’s why it’s worth letting employees speak for themselves on LinkedIn. Involving employees As a company, don’t just share employee updates. Encourage them to publish company successes or interesting industry topics. The company name should also be mentioned. The reach of your employees is up to 10 times greater. Use this to put your own brand in the spotlight.
A basic requirement is a corporate culture that is open to social media. Promote this by training employees in how to use LinkedIn. Especially in the areas of marketing, sales or HR, you will often find employees who already actively use the channel.
Generate more attention with LinkedIn Ads
The company’s perception within LinkedIn business owner database can be achieved with organic updates. LinkedIn Ads achieve significantly more goals.
Sponsored content can, for example, drive traffic to the website. The very extensive targeting options in the LinkedIn Involving employees Campaign Manager enable the desired target group to be addressed precisely.
In some cases, employees of certain companies or with certain fields of activity are defined as the target group. Pre-defined LinkedIn target groups, such as “expertise in the field of IT” or “expertise in the field of Bitcoins/Blockchains” can be used and what is b2b email marketing? adapted. LinkedIn also offers the right tool for lead generation.
By linking an individual form to an ad, contact requests or registrations can be collected quickly and easily. The user does not even have to leave the platform to do this. These forms are also already filled out with the user’s stored data. This makes submitting the form even easier.
Conclusion:
LinkedIn is becoming increasingly important for B2Bs. Involving employees . In order to exploit the potential as successfully as possible, B2B companies should focus on three simple measures. Invest time in a precise target group analysis. This is the sms to data basis for a balanced and relevant content mix with images and videos. The company’s presence becomes even more personal through the active involvement of employees and their content. With a targeted approach via LinkedIn Ads, effective promotion of the channel is ultimately worthwhile.