For anyone who does serious email marketing, one thing is clear: permission is mandatory – email marketers are not allowed to send mailings to recipients without their consent. But what about the newsletter content? It doesn’t work without them Which elements are legally required or even prohibited? What should you not do without in any B2B newsletter? In this blog post, we answer these questions and give tips on how to implement them.
Let’s start a few steps further back: If you want to send a newsletter, you need recipients. The basic requirement for legally compliant newsletter home owner database sending is the consent of the recipient. This means that they must expressly agree that they would like to receive advertising emails from the sender. The safest way for marketers to obtain consent fordataanalysis,specialdataplans,specialdatapackages,specialdatatypes sending is via the so-called double opt-in process (DOI for short): It doesn’t work without them The future subscriber enters their email address in a newsletter registration form. They then actively confirm the registration by clicking on the confirmation link they received by email. Only then is the recipient added to the mailing list. But be careful: no advertising is permitted in the DOI mailing itself.
Prohibited content: What is not allowed in the newsletter?
Anyone who distributes illegal or dubious but since there are so many content in their mailing will not be successful: Not only does the sender damage their own brand, but emails with suspected spam content will be moved to the spam folder anyway. It doesn’t work without them It therefore goes without saying that you should appear reputable.
Legally required content: What must be included in the newsletter?
It is a legal requirement that every newsletter contains . The imprint of the sending company as well as an option to unsubscribe from the newsletter. The imprint serves to identify the provider and generates trust in the recipient.
It contains an email address and, if necessary. A telephone number to make it easier for the recipient to contact you. In theory, a link to the imprint on the website would be sufficient. However, we recommend that the imprint be included in full in the footer.
As emails are often read offline (to explain: the footer is the footer of the newsletter, which usually contains general information). A clearly visible, clearly sms to data worded unsubscribe link allows the reader to quickly unsubscribe from the newsletter . Anything else would cause dissatisfaction or mean the email would end up in the spam folder. The imprint and unsubscribe link are usually clearly visible in the footer.
So much for the legally required components of a newsletter. It doesn’t work without them In addition, there are content elements that – once you decide to use them – require certain mandatory information in the mailing. These are the most common cases:
- Personal tracking : This requires the reader’s consent. If this is the case and you track usage behavior, the recipient of the newsletter must have the option to revoke their consent at any time.
- Image usage : Anyone who uses images in their newsletters needs the usage rights in advance. It is important to pay attention to the validity of the license, i.e. to which channels it applies. In addition, the source of the image must be specified.
- Price information : If prices are mentioned in a newsletter, it must be clearly stated that they include VAT and that additional delivery and shipping costs apply.