What do loyalty marketing and your brand’s SEO strategy have in common ? The answer is “a lot more than you think.”
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What is loyalty marketing?
Loyalty marketing is a series of techniques aimed at getting customers to make repeat purchases , remain loyal to a brand over time and recommend it to their family and friends.
Loyalty marketing is an essential ingredient in any brand’s marketing , as it has been proven that satisfied customers spend more money on subsequent purchases and that it is up to 6 times more expensive to acquire a new customer than to retain an existing customer.
Within the new methodologies for understanding the customer life cycle, such as the flywheel , loyalty is waitlist software vs event management tools: how to choose an essential phase . The purchase is no longer the end of the process, but we must go further to continue generating repeat purchases and obtain new customers at no cost through recommendations.
Within loyalty marketing we can find many types of strategies and programs. These are some of the most common:
Tiered rewards
This type of loyalty program offers different rewards based agent email list customers’ spending levels. If the top-tier reward is attractive enough, the customer will have an incentive to spend more. A well-known example is Sephora’s “Beauty Insider” program.
Points programs. This is the “traditional” program: customers accumulate points by making purchases and can then redeem them for more products from the brand.