Make the Most of Your Product Catalog

How to use Facebook’s supplemental lists

Therefore, the ID attribute must match exactly in both lists . If both feeds, the main and the supplementary, send the same attribute for the same product, the value of the supplementary feed will automatically override the value of the main feed.

Phone Number List

Here is a little help for the permissions issue , which we all know is not an easy task… The origin of the data, or in other words, the accepted format is the same as for the main catalog, you can also find the specifications in this post about the Meta product catalog .

How to upload Facebook’s supplementary list

Simply go to the Commerce Manager and select you COB Directory  catalog, under data sources you will see the option to “add supplementary list”. If you don’t have the file created yet
How to take advantage of Facebook’s supplemental feeds
Here are a few examples of how you can use the Meta supplementary lists that are so popular:

Improving the images of our Facebook product catalog
In this case, we want to keep the attributes of the products

How to upload Facebook’s supplementary list

on the website intact and customize these items in the Meta store. As we know, the Facebook product catalog is fed by information from the web. In this case, it is best to use a supplementary Facebook list to make these modifications without altering the items in the online store.

For example, we want to keep our images in the ecommerce, but in the Facebook ads we want to show different ones . That is why using the image_link attribute , we can use the URL of the image that we want to be displayed as the main image in our ads. We will also need the ID attribute to make the match. Very useful if we want to maintain an aesthetic logic between the online store and the advertising platform.

How to upload Facebook’s supplementary list

Facebook add-on lists
Add custom information to your Facebook products with supplemental feeds
Facebook never stops innovating and we might ask ourselves: why all these updates to the catalogue and how will it help e-commerce?

It’s simple, with the complementary catalogue you can add personalized information and new attributes to the products, which will provide more information to the consumer, but we have already discussed this… Here are some practical examples:

Adding this custom product information allows shoppers to filter and sort items more specifically based on their needs , making it easier for them to find products. For example, we have an optional attribute, material, that is not included in our main product feed. We can add it using the Facebook supplemental list, so that if a user searches for “black faux leather jacket ,” they can find it right away. All you need to do is include the ID attribute and the material in your feed.
Another example we can do is modify the titles and/or descriptions of the articles . They are usually very long and descriptive, which is not necessary for Facebook since they do not position semantically. To do this we will use the fields ID , title and description.
We can upload a complementary feed where we label the products with the custom labels custom_label, in such a way that we group the products on summer sale or top selling products and thus make a set.

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