Meta product catalog or how to increase

In this new chapter, we are going to talk about the Meta product catalogue and I can tell you in advance that we are not going to leave anything out.

First of all, you should know that it is a Meta feature that allows you to display and sell your products in a simpler way from Facebook and/or Instagram . The catalog collects the main information about the products of an ecommerce .  I say that it is similar to the Google Merchant Center product feed because yes, we can create rules! Of course, you must be the catalog administrator to do this, but this information is enough for another blog entry. If you want to investigate, we share with you here the Meta support link to create rules in the product feed . Returning to the Meta product catalog, our friends from Facebook support teach you how to create the catalog .

Supported formats for Facebook product feed

Now that you know how to create a product catalog, you should Oman Mobile Number List know a couple of more technical things about them. First of all, the data source can be through:

Creating your catalog manually , uploading products one by one. You also have to update it manually, so it is the least recommended option if you are an ecommerce with several products or with recurring price and/or availability updates.

Phone Number List
Bulk upload via data feed .
Using the Facebook pixel . Make sure it is implemented correctly.
The most common option is the second one, uploading a data feed. And if this is your case, keep reading because this will interest you!

Creating Scheduled Feeds

As we have mentioned, the inventory must be uploaded  COB Directory to the platform using a catalogue, but what formats are supported by the platform?

RSS XML : is an XML data structuring format that facilitates automated access to information on a website.
Atom XML – Another XML language used for web feeds. The Atom publishing protocol is a simple HTTP-based protocol for creating and updating web resources.
Google Sheets : Commerce Manager supports Google Sheets for scheduled feeds. It’s as simple as creating the data source in a Google Sheet and copying the link. To create the catalog, you have to take that URL and upload it. We leave you a practical example of a Spreadsheet Feed that you can use and a brief explanation here. As you can see in the following image, it’s about filling in the cells of the spreadsheet. In row 1, we indicate whether they are mandatory or optional fields with a brief description. When you have it clear, delete it. In row 2 are the attributes, you just have to enter the information under each one of them, so that each line is a product. And that’s it!
meta product catalog
Mandatory attributes that we must include in the data feed
The fields included in the data feed are the information that we are going to provide about the products. Something to keep in mind is that if any required fields are missing or have an incorrect format, the products may not be loaded.

ID : Unique identifier for each item. The item’s SKU can be used if available.
Title : Specific title of the product
Description : Relevant description of the article
Availability : Item availability (in stock; out of stock)
Condition : Item condition (new; refurbished; used)
Price : Price of the item

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