A collaboration with micro-influencers can be a great way to reach new audiences and attract customers to your brand . However, because this type of collaboration tends to focus more on long-term results, it can sometimes be difficult to determine the best way to measure performance.
This article will explain how to measure the impact of collaborations with micro-influencers on your ecommerce website sales and the ROI of your campaigns.
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Tips to help you measure the impact of collaborations with micro-influencers on your ecommerce sales
In terms of audience size, there are 4 types of influencers you can collaborate with as a brand or agency: nano-, micro-, macro- and mega-influencers.
A micro-influencer falls somewhere in the middle, between 10,000 and 100,000 followers.
These types of influencers can be very effective at targeting niche market gambling data turkey segments and capturing their attention , which can be especially useful in the ecommerce sector. A micro-influencer collaboration is simply the term used to describe the partnership that is formed when working with an influencer of this size.
Whether you’re targeting B2B or B2C buyers, when you launch a marketing campaign,influencer marketing, it’s important to measure the impact of your collaborations with micro-influencers on your ecommerce sales . That way, you’ll know if they’re meeting performance expectations and generating the sales you need to achieve a substantial ROI.
Here are some tips to help you with this.
Set clear goals
As soon as you haveput in contact with an influencer, it’s important to set clear and consistent goals for your campaign and communicate them to
your selected micro-influencer. You should also define the performance metrics you will use to measure progress towards these goals . This will
make it much easier to measure the impact of your collaboration with micro-influencers tips for success in Buen Fin 2019 once you’ve launched the campaign.
These objectives can be
- Increase brand visibility.
- Improve engagement rate.
- Drive more traffic to your website.
- Improve customer experience.
- Increase ecommerce sales.
- Extend your customer’s lifetime value (LTV).
Once your goals are set, you can work with your micro-influencer to createCreative and effective campaigns that will help you achieve these goals
and put your ecommerce site where it should be. Once the campaign is up and running, you can track the defined parameters to see how they compare to your goals and whether the micro-influencer is meeting expectations .
Use tracking links and promotional codes
Another great way to measure the impact of a collaboration with micro-influencers is to andorra business directory use tracking links and promo
codes . This method is especially useful if you are collaborating with multiple micro-influencers, as you can track any direct sales to individual influencers to see who is generating the highest ROI.
With a tracking link, you provide each micro-influencer with a unique link to use in their posts . You can then use tools like Google Analytics to
measure your ecommerce site traffic and see how many sales can be directly attributed to each of the influencers who collaborate with you.
Promo codes work in a similar way. Each micro-influencer receives a unique promo code that they can share on their posts . Customers use the
code to get a discount when making a purchase on your website. You can then calculate how many sales were made using each code to calculate the direct ROI for each contributing influencer.