Content pruning has numerous benefits for your brand blog :
Greater SEO positioning
The specific workings of Google’s algorithm have never been publicly revealed, but certain trends have been observed in the way it determines site rankings.
Google’s algorithm prefers sites with consistently high-quality content. It may penalize sites with less relevant content, duplicate content, and pages with little or no traffic. Removing these non-essential pages and content can boost your site’s SEO ranking (/blog/the-top-seo-ranking-factors/).
Higher site quality
Content writers rarely publish their first drafts. Reworking buy telemarketing data often highlights errors and opportunities for improvement, resulting in higher-quality content.
Content pruning is a form of editing, aimed at the entire site rather than just a single piece of content. If older posts and pages have become outdated in their information, or are simply not of the same quality as newer posts, removing or editing them can improve the overall quality of your site.
Better user experience
No website user wants to have to wade through pages chile business directory of irrelevant content to find the information they’re looking for. Sites with fewer—but more relevant and higher-quality—posts are generally more enjoyable for users.
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Better user experience](image2.png) (Image source: Unsplash )
Google’s “crawl budget” refers to the resources and time Google’s robots use to crawl (explore and index the content of) each website. This “budget” is reduced on sites with redundant pages and content, which often results in lower SEO rankings.
Content pruning can stretch your site’s crawl budget even further, improving your SEO performance.
More effective linking
Internal linking is an integral part of an SEO strategy, but it must be done with purpose.