Christmas means a harvest of conversions and sales, but only if they help to harvest them. That means planting seeds early and nurturing and nurturing the burgeoning interest. That’s exactly how a well-thought-out Christmas email campaign works. And make Nurturing and nurturing no mistake, it doesn’t just have to be about offering the right Christmas gifts. Christmas brings opportunity to almost everyone in the online world.
It’s time for a (pre)Christmas strategy
First and foremost, you need to think about an effective belarus phone insurance email list number data strategy – as with any other campaign. If you sent out a Christmas campaign last year, dust off its results and find out what worked and what didn’t. Focus on important metrics , especially the number of customers the campaign brought you.
Times and customs change, of course, so when planning your strategy, also ask yourself these questions :
What has changed significantly since last year’s pre-Christmas period?
Will the same main “thing” work for us this year?
If not, what else could impress customers?
However some circumstances are unchangeable. What and when to communicate?
In addition to the above advantages
(shopping in peace and digital marketing automation tools comfort), you will probably want to what is data analysis? communicate other benefits to your customers, which you will first think carefully about. Individual mini campaigns will then be developed from this , phased throughout the entire pre-Christmas period. There is no point in sending one e-mail with a wish for a Merry Christmas and an incentive to make comfortable purchases. Make the most of the potential of the Christmas shopping fever. Mini campaigns can therefore include discounts or gifts for early purchases (early November), or, conversely, the possibility of last-minute purchases (just before Christmas Eve).
Source: mailerlite.com
The category of “what to communicate” also includes the selection of specific goods.
Which of your products are suitable as Christmas gifts?
Will you also offer vouchers?
>>>>>>Interestingly, last year the average Czech spent 7,000 crowns on gifts , which shows that customers are willing to “spend their money” on Christmas. And as for vouchers, their sales traditionally increase just before Christmas Eve.
To properly phase your mini campaigns, study statistics on how many people buy gifts and when. Ideally, according to your target group and your email segments. Then, you can come up with topics and sending times accordingly . For example, you can use Black Friday as an incentive to buy Christmas gifts at a discount if you know that your target group buys gifts already in November.</p></p>
How to create content for Christmas campaigns
Of course, a Christmas campaign should Nurturing and nurturing promote hong phone number germany kong data the Nurturing and nurturing Christmas atmosphere as much .