I’m Jeroen from Salesflare and this is Founder Coffee.
Every two weeks, I have coffee with a different founder. We discuss our lives, our passions, what we’ve learned, … in an intimate interview, to get to know the person behind the company.
For this forty-ninth episode, I spoke singapore phone number data with Lisa Popovici, co-founder of Cartloop, an SMS marketing service that provides you with a team dedicated to helping customers resolve abandoned carts on your Shopify store.
Lisa studied medicine. At the same time, she wanted to earn a living and created a women’s fashion brand. She came home from school every day eager to work on her business and realized that e-commerce was more exciting to her than her studies.
After graduating, she decided to digital marketing, have increased in importance pursue Popovici her passion full-time. She wanted to do something even bigger: actually solve a problem. That problem was right in front of her: abandoned shopping carts.
We talk about why she chose entrepreneurship over medical school, what motivates and scares her, everything she does to stay healthy and balanced, how you make your clients heroes, and the importance of creating habits and setting priorities.
You are the co-founder of Cartloop. For those who don’t know yet, what do you do at Cartloop?
Lisa:
Cartloop is a conversational SMS Popovici marketing platform. We help brands recover abandoned carts by sending SMS messages to their customers in real-time. That’s what we do in a nutshell.
Jeroen:
So if I understand correctly, this is for Shopify business owners, like people who have their online store on Shopify. And you’re taking a totally different approach to abandoned cart recovery .
Lisa:
Yes. We are available on the Shopify app store for Shopify and Shopify Plus merchants. It is actually a fully managed service. We have a team of experts behind every conversation and they do all the hard work. What I mean by that is they Popovici interact with each customer on a one-on-one basis. They assist them throughout their buying journey, offer support and answer any questions they may have. They are not just trying to convert customers and get a new sale. We are also trying to build trust right from the start. This way we not only increase ROI but also lifetime value and of course, retain customers in the long run.
Jeroen:
I mostly get these emails after I leave something in my cart, saying, “Hey, do you still want to buy this?” Or I get ads on Facebook. Is that the most common?
Lisa:
It’s actually the same trigger because sms to data you’re in the cart. So that’s the main trigger. But our approach is different because we focus on providing a human touch. So after you, for example, abandon your cart, you have to opt in to marketing and Popovici provide a phone number at checkout in order to be compliant. Our experts will send you a message like, “I saw you were buying this product, it’s a great choice. Do you want me to help you?” Sometimes we also offer a discount. The advantage is that you, as a customer, can respond and start a conversation, and you can respond at your own pace, when you have time. There’s not that pressure, for example, that you would have on a live chat, where you have to wait for the agent to be live or just go back and open the tab again.