Are direct mail marketing campaigns still effective in 2024? The short answer is yes because direct mail cuts through the digital noise and delivers personalized messages directly to consumers.
Did you know the response rate for Postal Service study direct mail is 3.7%, while email is only about 1%? This surprising statistic.
Proves direct mail marketing is still a relevant and valuable tool for businesses that want to stand out in a crowded marketplace and reach their target audience.
The Staying Power of Direct Mail in the Digital Age
Direct mail is different from the fleeting ukraine phone number data nature of an online ad or email – it establishes a tangible connection with your audience.
Direct mail appeals to all generations, especially those with the most spending power.
In fact, 71% of Gen X consumers say mail sri lanka phone database Postal Service study is more personal than online communications. Gen X and older demographics tend to favor receiving promotional materials by direct mail over emails and apps.
The study also found that millennials are “directly motivated by a mail piece – whether. That means making a purchase or sharing the information provided with someone else.”
But it’s not just older generations who are drawn to direct mail. The study found that 72% of Gen Z consumers “would be disappointed. To no longer receive mail and say they are excited to discover what the mail brings every day.”
Read More: Direct Mail Marketing 2.0
Everything Old is New Again – Including Direct Mail
Years ago, people grew tired of piles and piles of “junk mail” in their mailboxes and threw them in the trash, unopened. So, companies gradually shifted from traditional marketing. Campaigns to an almost exclusively digital approach.
But today’s consumer receives thousands china numbers of emails a month but only a few pieces of direct mail each week.
The balance has shifted and consumers are now overwhelmed by emails and social media ads instead of direct mail.
Once written off as ineffective, direct mail is back. In 2022, direct mail showed an ROI of 43%. So, now that the popularity of direct mail is growing, how do we take advantage of this in our digital era?