Before unpublishing underperforming posts and pages, consider whether they still have value outside of SEO.
Some content may be useful to site visitors, but it hurts SEO performance. Examples of this content include content pages and blog tags. If you want to keep them on your site without affecting your SEO, you can remove them from Google’s index so they don’t appear in the SERPs.
Unpublish unnecessary content
Posts and pages that can be completely deleted can be whatsapp lead unpublished through your blogging platform. Before doing so, you must remove any links to that article from anywhere else on your site.
You can also check if the page’s URL has disappeared. You can do this using your XML sitemap.
Set reminders to review content
This final step involves being proactive and planning ahead. The most effective content pruning strategies are forward-thinking.
Certain pieces of content will likely become outdated; for example, a product comparison guide on the best business app will need to be updated when new product versions are released. To ensure these pages don’t become obsolete, set reminders in your calendar to review and update them periodically.
Set reminders to review content](image4.png) (Image source: Unsplash )
How often should you prune content?
Content pruning isn’t something you do once and then chile business directory forget about. Like pruning a tree or plant, it must be done regularly if you want to maintain control.
If you’ve never done content pruning on a website, it’s best to start with a serious and thorough pruning exercise. Set aside a decent amount of time for this task.
Once this first major pruning is done, future pruning exercises will likely be smaller and more manageable. However, the longer you wait for the next one, the more time and effort it will take.
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Generally, less than once every six months is too infrequent to be effective. For larger sites, with a thousand pages or more, a minimum of three months is likely required.
If you want your content pruning to deliver the best SEO results , scheduling it once a month can work well, and each session will likely be faster than if left for longer.