The processing of personal data of voters and candidates themselves in political campaigns is essential for electoral success, even more so in the current technological era in which tools greatly assist in electoral marketing. However, Brazilian legislation provides for strict rules to guarantee the integrity of the electoral process and the appropriate processing of personal data is part of these rules.
Documents such as Resolution 23,732/2024 of the Superior
Electoral Court (TSE), the Guidance Guide of the ANPD and the TSE, in addition to the General Data Protection Law (LGPD), impose clear obligations on all candidates, including email data running for proportional positions, such as city councilor, a process that is even more rigorous in cities with more than 200 thousand voters. Failure to comply with these regulations may result in severe sanctions, compromising the legality of the campaign, exposing candidates to investigations and electoral demands.
TSE Resolution 23.732/2024
Line with the guidelines of the National Data Protection Authority (ANPD), determines that all candidates how to distinguish self-reflection from introspection strictly follow data protection standards. This includes obtaining explicit consent from voters, implementing robust security measures, and respecting the rights of data subjects, such as access, rectification, and deletion of personal information.
One of the most relevant aspects of these
Rules is the requirement that each candidate, whether for city councilor or mayor, in municipalities chine directory more than 200,000 voters, appoint a Data Protection Officer (DPO). This professional is responsible for ensuring compliance with the LGPD and TSE resolutions, in addition to acting as a point of contact with regulatory authorities, such as ANPD and the Electoral Court.