A guest blog by Anna Crowe (Leadfeeder Content Strategist)
The search for alignment between sales and marketing teams in the B2B sector is not new.
Ask salespeople why they can’t meet their quotas and they’ll tell you that the volume and quality of leads produced by marketing are insufficient.
Ask the marketing department armenia phone number data the same question and they’ll likely give you a different picture: one of a lack of follow-through and finesse on the part of salespeople to close the deal.
This is not to say that both groups are not willing to do some soul searching and acknowledge their mistakes.
But there’s no denying that the tensions between these teams put members at odds as they work toward similar goals.
With the average B2B sales cycle 6 and a half ways to use igtv in marketing lasting four to seven months , nurturing customer relationships while staying top of mind is crucial. And it’s not impossible.
In fact, you probably already have the ingredients you need to acquire customers through your content marketing and email marketing strategies.
Now you need to automate tactics and work as a team .
Let’s take a look at how to align B2B email automation with sales and marketing.
What is B2B email marketing?
B2B email marketing is a fairly simple concept. It involves a conversational exchange between two or more businesses via email.
The key word here is conversation .
For a channel that 59% of B2B marketers consider sms to data most effective for generating revenue, it’s important to approach messaging strategically.
This goes for everything from the first welcome email to the content-filled nurturing email.
With competition and high expectations for personalization, it’s even more important for sales and marketing teams to align their efforts around email automation.
Automation enables teams to identify high-quality leads and move them through the funnel quickly.
It centralizes messaging around predefined customer journey triggers and enables teams to maintain fast response times .