Aspects such as age groups, family size, culture, profession, educational level and family income are taken into account here.
Behavioral Segmentation
This segmentation assesses user behavior by analyzing elements such as usage patterns, price sensitivity, and topics of interest.In these times, behavioral analysis must take into account aspects that demonstrate how the person interacts with the Internet and social and digital platforms .
Psychographic segmentation
It consists of segmenting current and even potential consumers, considering details associated with individuality and lifestyle.In addition to the above, we can make segmen spain phone number data tations according to the objective of the process.
Main criteria for customer segmentation
The criteria for segmenting customers vary depending on who the user is: the end consumer or another company.For this reason, we will now mention the how permeets uses technology to improve your experience classification criteria that should
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as this influences their needs and problems.
Also, elements associated with the size and positioning of businesses are relevant, as they reflect what types of requirements they will have and how much they are able to pay for certain products or services.This means you need to look at total employee dvleads estimated turnover, market position, and similar factors.Of course, you cannot forget to apply geographic segmentation criteria, which also influence the reality of companies.
Subjective
These are, of course, criteria that we cannot measure, but rather provide us with qualitative information about the client. Here we find different demographic and geographic variables.
How to do accurate customer segmentation today?
multiple efforts, practices and actions. Today, many of these are related to the digital environment , since it is where the user interacts and develops the most.Without further ado, here are some of the key strategies that will help you achieve this: