Snack ads and bumper ads are the ultimate expression of the famous saying “if it’s short, it’s twice as good.” Reducing your video ads to the bare minimum (without losing any of their effectiveness) is a trend in video marketing .
For marketers, snack ads and bumper ads are both a challenge and an exciting opportunity. Let’s take a look at exactly what they are, how they work, and why you should consider including them in your brand’s marketing plan .
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What are snack ads and bumper ads?
In the world of online marketing , snack ads are “bite-sized” ads, that is, they last 10 seconds or less . A trend that is in line with keeping users’ attention in an increasingly saturated advertising market.
Bumper ads are a specific type of snack ad specifically list of cocos islands keelings consumer email for YouTube within the Google Ads platform . In Google’s own words, they are a short video ad format that allows you to reach more customers and increase brand awareness with a short, easy-to-remember message. With these ads, you can reach users with short messages and cause minimal impact on their viewing experience.
These are the most important features you should know about bumper ads:
They are specially designed to be viewed on mobile devices
Videos must be no longer than 6 seconds (they can be shorter, but this how much does it cost to create a sales funnel? be very difficult creatively) and users cannot skip them.
Viewing the ad does not increase the number of views of the video on YouTube.
The payment model is based on CPM or cost per thousand , that is, the advertiser alb directory each time the ad is displayed a thousand times.
Google Ads recommends using these types of snack ads to increase brand awareness and pairing them with related TrueView ads, which are longer in duration and allow users to interact with different elements of the video, such as overlay calls to action, cards, or banners. TrueView and bumper ads should be created in separate Google Ads campaigns.
Why are you interested in using snack ads and bumper ads for your business?
Because the numbers prove they work . According to a Medium article by Curtis Tredway , 89.61% of a video’s audience’s attention is fully engaged within the first 10 seconds, but that number starts to drop off after that: 80.41% at 20 seconds, 66.16% at 30 seconds, 46.44% at 1 minute, and 9.42% at 5 minutes. So keeping your video length to 10 seconds or less allows you to retain nearly 9 out of 10 people.