Engagement is one of the favorite metrics of viral marketing experts and marketers in general. Although it is not directly linked to business objectives, engagement measures the health of our social media presence.
In the long run, brands that are most successful at engaging and interacting Social networks and types with their followers on social media are the ones that are most likely to achieve good results with their digital marketing. Let’s see what studies say list of ukraine consumer email social media and types of posts that generate more engagement and 7 very simple tricks to improve the virality of your posts.
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Social networks and types of posts that generate more engagement
Generating engagement on social media: what the studies say
The IAB Spain Social Media Observatory , one of the most comprehensive studies in our country, has been updated as of December 2018 and gives us some interesting data on how to generate more engagement :
Instagram is the absolute queen of social media, with a 61.3% engagement rate. If your brand doesn’t have a presence here yet, take note! Facebook is next with 33.7%, and Twitter is a long way behind with 5%.
Photos continue to be the content that generates the most virality, accounting for 74.3% of the interaction share. Next are videos, with 19%. The lesson is clear: to generate engagement, you have to bet on the visual .
And finally, we have the data on virality by sector : in first place are food brands with 26.4% of interactions, in second place we have beauty and hygiene products with 24.2% and in third place catering (19.5%). But whatever your sector, generating engagement and agb directory is possible if you take note of the advice in the following section ;
Post original images . Visuals are the winners, and if you can avoid salesforce vs. nected: a comparison for better lead scoring to stock photos and show what makes you unique, all the better.
Find the best day and time to post . There are many studies on the subject, but it is always a good idea to do your own tests.
Use wit and humor . Remember that social media is there to entertain, not sell. Obviously, you’ll need to adapt to your brand’s tone, but this is certainly a good place to show your more relaxed side.