Instagram and its Instagram Stories have experienced a huge boom. If we had 1.5 million users at the beginning of 2018, we are now at 2.3 million users in the Czech Republic.
Instagram is a new show business environment with attractive content, and not only for tabloids, which do not even have time to process all the shared information. It is the “stories” that are taking over the function of tabloid media and offering a 24-hour look into the lives of Internet celebrities.
What awaits us in 2019?
Social media is still evolving, and so is behavior on it. At the beginning of 2018, branded content made up 75% of Instagram’s feed. In October, it was only 47%, according to Socialbakers. The rest has moved to Stories.
The dominance of Stories on this platform zalo database is growing significantly. Facebook has also gradually added Stories and has been gradually rolling it out to business profiles since the fall.
Initial tests suggest that this format will gradually become more important as organic reach on Facebook declines. We will share more information about this test at this year’s IAC conference.
In the fall of 2018, video content in Facebook advertising definitively surpassed the total volume of published photos and became the most widespread type of content.
If you haven’t included
Video in your communications and campaigns yet, start now. It has a great benefit for overall profile engagement, algorithm activation, and ad spend.
In addition, according to Buffer’s analysis , 81% of all top 500 posts on Facebook were videos. LinkedIn also introduced the ability to colombia business directory add videos natively to posts last year in response to the dominance of videos.
Video content and advertising will gradually take on a dominant role in content on social networks, and it can be expected that the ratio on Facebook in relation to other networks will increase even further.
Messaging
Bots and messengers are increasingly penetrating both brand campaigns and communication. The main advantage of this communication is the amazing open rate, which is significantly lower for traditional communication (e.g. newsletters).
Larry Kim stated at this year’s Websummit that the open rate of FB Messenger is up to 10 times higher than for newsletters (5-10% vs. 80%). Given that the number of FB Messenger users in the Czech Republic is greater than the number of Facebook users,
It can be expected that corporate communication will cyprus business directory also move in this direction. Larry Kim himself sold his company Wordstream last year and founded MobileMonkey, which specializes in campaigns and corporate communication via FB Messenger. I definitely recommend trying out his application.