Sorry to Break It – But Your Marketing Has to Change!

Competitive advantages don’t last forever. Changing perspectives and using new marketing strategies is a must…

Fernando Coimbra Lopes
May 23, 2012
B2B-B2C-H2HI can safely predict what you’re going to think as you read this article. You’re going to think you don’t have time for content marketing , blogging, or learning how to interact with your communities on social media.

The truth is that the world around us is evolving , and if you think you will learn to manage this new reality overnight, think again.

But if you don’t have the time to at least start selling and marketing in the ways that are currently successful, then you don’t have time to be in business either.
It’s no secret that the business world has changed, but if the chart is anything to go by, it’s going to change a lot more. How long do you think your business will be able to keep this wall in place? When will you change your perspective ?

connected devices growth

My 5-year-old son is always asking me Indonesia Mobile Number List to download game x or y to his smartphone or tablet. My 77-year-old father reads the newspapers online every day and, surprise of surprises, made his first online purchase exactly on his last birthday, a mobile phone for seniors that, he says very proudly, he couldn’t find in stores.

The world has changed, people have changed… and your business?
The truth is that resistance to change leads us to create excuses for not changing the way we conduct our business, especially because it has supposedly worked so far. This way, you will never take advantage of the huge leap that marketing has taken towards online marketing, you will maintain your current marketing strategies and you will not adapt to new customer purchasing processes.

Phone Number List

The most common excuses are:

My customers are too old, too young, or COB Directory whatever, for me not to reach them online. But don’t forget that it is increasingly difficult to feed the sales pipeline , and this process is done through a readjustment to the customer’s purchasing process : research, get information, ask questions, compare and often even buy, online.

Let’s look at the example of Helen Doron Portugal who created a blog to talk about the benefits and ways of learning English which she very aptly called More than English .

Marketing has gone from outbound to inbound . So if you have clients across borders, if you export, see the difference this makes to your business.

You may be tired of hearing about the global economy, but the fact is that competition today comes in the most unexpected forms. I’m sorry to say, but it’s going to have to change. Marketing has to change, sales has to change. And the sooner you do it, the better for you, there’s no time to waste. You may have some competitive advantages now, but they won’t last forever , especially if you’re not willing to change.

Need help?
If you want to implement Inbound Marketing strategies to help your business enter foreign markets, start by downloading the eBook “7 Tips to Improve Your Website”


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