Before defining your campaign’s target audience , carry out a market analysis to accurately identify the people you want to reach.
How to track metrics?
The progress of your performance media campaign the data you need can be monitored using metrics and indicators. Metrics are raw values, such as the amount invested in each campaign, which is not enough to be used as a basis for strategic decisions.
However, the indicators are determined costa rica phone number data by what you define as the campaign objective. For example, if your goal is to generate leads, CTR and CPL are some indicators that should be analyzed.
For small and medium-sized businesses, in particular, performance media brings positive results, as it allows for the correct measurement of the data you need everything that has been done and optimizes your investments. Therefore, it is how to find the right target group in b2b email marketing more accurate for you to invest in ads assertively, since it is possible to segment them according to your objectives.
Types of performance media
There are some platforms that allow you to create performance ads. Find out which ones they are:
Google Ads
This is one of the most widely used tools. Placing a company in the spotlight on Google and its partner sites is a very efficient strategy and one of the most sought after by any company.
Within this tool, there are different types the data you need of ads, such as search network, display network, remarketing , and others. All your investment in this platform is fully measurable.
Facebook Ads
As we know, Facebook is the largest social sms to data network in the world! It has a huge number of users and many potential customers for any brand. Therefore, capturing leads on this media has become something extremely interesting and totally strategic.
Within this social network, there is Facebook Ads , which is the ad creation platform. In it, the user pays according to the result they achieve. There, you the data you need will define your target audience, create demographic segmentations, tastes and other types. In addition, it is possible to define what the budget will be and limit the campaign’s exposure time.
The advantage of Facebook in the tool and determine your objective. Then the network’s intelligent system seeks to direct your campaigns to the ideal audience that will truly identify with your brand.