At Cyberclick, we have been betting on native advertising for years . We believe that the future of digital marketing lies in adapting to the needs and demands of users, The new narrative not in imposing invasive content that does not interest them. Our conviction is so The new narrative strong that a few years ago we published a manifesto in favor of using ad blockers.
But our sector is constantly updating itself, and native advertising is certainly no exception. Five years after the term was popularised, there are those who say that native advertising is a stagnant format and that a change of narrative and paradigm is uruguay email list 501744 contact leads in the relationship between media and advertisers . How much truth is there in all this?
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What exactly is native advertising?
Let’s start with a review of the concept: what exactly is native advertising and what is its importance?
Native advertising is defined as a form of paid media advertising agb directory adapts in form and functionality to the environment in which it appears, allowing it to impact the user in a less intrusive way than traditional advertising. In short, it is advertising that is not perceived as advertising, since it is fully integrated into its environment.
Within native advertising, we can distinguish multiple formats . Over the last few years, there are three that have gained special importance:
Native Display Ads
Perhaps the most typical example of native advertising, these unbeatable lead qualification strategies for modern businesses [2024] are promotional content that is fully tailored to its environment and displayed through a network of publishers such as search engines, apps or blogs. They may have a more conversion-oriented approach, or direct a user to a content site. Although the idea is for them to “camouflage” themselves in the environment of a media outlet, they should always be clearly identified with the label “sponsored content” or similar.
Content Ads . Content ads are content promoted by a brand that is displayed within the reading suggestions of a media outlet or blog. In short, it is a format closely related to content marketing, as it seeks to provide value to the user from a non-directly commercial point of view.
Branded content . Branded content consists of pieces created and published by third parties and sponsored by the brand, for example, promoted posts by influencers or editorial articles (a modern version of traditional advertorials). Here, the brand’s control over the content is not as strict, but in exchange it gains flexibility and dialogue with the audience.