Social media advertising is one of the most active channels in our sector, The TOP 5 social which is why it is always interesting to know the latest data.
Does your marketing plan adapt to the majority market behaviour, or do you prefer to go against the flow and look for gaps that have not yet been saturated? Whatever your choice, let’s see what the latest Annual Study of Social Networks by IAB The TOP 5 social has to say about advertising.
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The TOP social networks where brands invest the most in advertising
Top 5 social media advertising
The first relevant fact that the study shows us is that investment in advertising on social networks is increasing . 76% of those interviewed had increased their investment compared to 2016, 22% had kept it the same and only 7% had decreased it.
As for the chosen networks, these are the 5 most popular
Facebook (56% of advertisers) – There are few surprises here, as it is agb directory most popular social network in the world and also has a very complete advertising solution.
Instagram (36%). This network has been gaining momentum in recent years and has also benefited greatly from the integration of its advertising platform with Facebook.
Twitter (25%). Although the popularity of this network has declined in recent years, it remains a maximize your roi with cutting-edge marketing automation lead scoring tools bet for generating virality and has very interesting advertising formats.
LinkedIn (19%). Surprisingly, almost one in five marketers interviewed uses LinkedIn as part of their social media advertising strategy. This network is particularly interesting for B2B companies and for HR-related ads.
YouTube (16%). Finally, the world’s largest video platform rounds out the top 5. A great resource for advertisers looking to promote audiovisual content.