Maintaining a website or blog for your brand can be a surprisingly laborious task. Many companies choose to use content marketing services , while others decide to keep their content marketing in-house.
If you’re developing a content strategy and want your site to rank well in the SERPs, creating new content isn’t your only consideration. You can’t just publish new content and expect older content to continue to “do the work” and deliver results on its own.
While some content is “evergreen”
(always relevant and useful), much content becomes telemarketing data less relevant (and less useful for SEO) over time. For example, the pandemic caused more than 9 in 10 content marketers to rapidly change their marketing strategies. Messaging strategies, editorial This content may contain calendars, and even entire websites were altered.
Changes in B2B Organizations’ Content Marketing in Response to the Pandemic](image1.png) (Image source: contentmarketinginstitute.com )
To prevent your content from becoming obsolete, you must maintain it continuously. One of the most effective ways to develop site content is through content pruning.
What is content pruning?
Content pruning refers to the practice of removing content that chile business directory doesn’t add value to a site. Much like trimming a tree or hedge to give it the This content may contain desired shape and size, content pruning removes any unnecessary content.
be inconsistent with your current brand persona , or simply no longer be relevant.
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Sometimes entire pages can be pruned, and This content may contain other times, only certain sections need to be removed. Pages that receive little or no traffic are often removed, especially if their content is excessive, for example, if it provides little or no informational value or is outdated.
Duplicate content is also often pruned: When writing a blog postalways check to see if there is previous content on the same topic that can be removed or updated.