‘Apps’ came into existence in 2007 when the first iPhone was introduced to the public and changed the smartphone industry landscape once and for all. Sure, there were ‘programs’ and ‘applications’, and even ‘software utilities’.
Apps we all know and love to use — with pleasing belgium telegram data graphics and smooth animations that turned us into a zombie phone-staring society — definitely appeared together with the first iPhone and later continued spreading to Android and other mobile platforms.
People got so accustomed to using mobile apps in their everyday life that they started asking themselves and their colleagues why they couldn’t use these nice smartphones and tablets for work. That is when enterprise apps started to really pop up.
Users were so obsessed with apps, they were going to give up some of their freedom to be able to solve work-related tasks regardless of where they are: at home, in transit, on vacation or at work. This quickly progressed from thousands to millions, to billions of apps downloaded nowadays.
According to Q4 2022 Data Digest by Sensor Tower, worldwide app downloads totaled 35.5 billion for the quarter.
Source: SensorTower
The apps spreading turned out well for both, businesses and users, and brought about enterprise apps to accompany regular consumer-centric apps. Let’s take a closer look at them and check how these two groups compare.
Comparison of Enterprise and Consumer Applications
So as we’ve briefly mentioned, enterprise mobile applications, or business apps, are designed to serve companies and their employees. They support daily operations, streamline workflows, automate processes, and generally enhance performance. For example, such apps are widely used to complement software tools for supply chain management, accounting, CRM, investment, and even to support healthcare professionals.
Read the case study about Investment Management Platform Development
On the other hand, an application built for consumers will have less complex functionality as it’ll have to accommodate more common scenarios. Unlike cold emailing for startups an app for enterprise goals, a consumer app addresses the needs of individual users, such as communication, entertainment, social networking, shopping, and personal productivity.
All in all, these two groups of mobile solutions differ from the perspective of:
- Target audience
- Accessibility
- Functionalities
- Goals
- Revenue
- Development costs
- Design
Now let’s move to the key considerations you email leads database should know while pursuing the development of one of these app categories. Again, we’ll touch upon the differences between enterprise and consumer applications in this section as well.