Website Post-Launch Checklist Congratulations! Your new website has finally gone live, and you can cross “launch website” off your checklist. But there are still some last-minute tasks you need to accomplish first.
Our website post-launch checklist will guide you through these essential final steps.
- Install 24/7 monitoring scripts.
- Ensure that relevant parties know your company’s password etiquette policies.
6. Follow all applicable laws.
Does your website comply with all applicable laws and regulations? Internet law can be complicated, and every industry has specific rules. This post is not legal guidance, so consult with your legal counsel to ensure you aren’t missing anything.
7. Crawl your site to check your technical SEO components for errors.
Crawl your site again to ensure that no errors occurred post-launch. Compare this crawl to the previous one and look for discrepancies. Also, make sure all formatting is consistent.
With your crawl, recheck your technical SEO components again.
- Are all page titles, meta descriptions, and URLs present and accurate?
- Is load time acceptable and optimized?
- Do page URLs consistently reflect site information architecture?
- Are 301 redirects in place for all old URLs (redirecting old to new pages)?
- Are rel=“nofollow” tags in place on relevant pages and links?
8. Optimize your metadata.
- Are spelling and grammar correct in all metadata?
- Have alt tags been added to every image?
- Is metadata properly in place for any content in an RSS feed?
- Is metadata accurately in place for any social media sharing content?
9. Verify your analytics are working correctly.
Ensure your website is set up to capture analytics and web data. Having data for the first few months of your website’s launch is invaluable – it will provide key customer insights that will help you lay the foundation for a successful brand.