Before we begin calculating market capacity using one of the methods. It is important to do some preparatory work and decide on the input data and the indicators we will use.
The first step is to search for information. The manager will to determine the methodology, calculation parameters, and also conduct research. Find sources of information and collect the necessary data. Here is what should be taken into account and what information will to be found.
1. Geographic boundaries.
First of all, it is necessary to define the territory where the gambling data malaysia market capacity analysis will be conductd. This can be a region, a city, a country or even global external markets. Geographic boundaries determine the market coverage and affect the result. For example, the demand for certain products can vary significantly depending on the region.
2. Target Audience Size
The second step is to determine the number of people dental practice marketing post-covid: tips for success who could potentially become your customers. This is the basis for calculating the capacity indicator, since without an accurate definition of the audience, it is difficult to estimate demand.
When calculating capacity, it is important to consider contact lists not only the total number of people, but also their , interests and behavior. Such data is quite difficult to obtain. However, if we are talking about an entire country or one region, then some information can be taken from official government statistics.
3. Pricing policy and units of measurement
Next, you to determine the cost of goods or services and select units of measurement for calculation. In order to accurately calculate the size and capacity of the market in monetary terms, you must understand how much a similar product or service costs on average in your segment in your territory.
This information can be obtaind by analyzing competitors’ prices for similar products, taking into account the quality of the product and brand, and identifying the average value.
4. Consumption rate
The average amount of a product or service consumd by one person over a given period of time. Consumption rate helps determine how much of a product or service your target audience requires.