Brand Sprint is a three-hour workshop that includes six simple brand exercises that will help you establish the fundamental building blocks of your brand, giving you a comprehensive idea of how your brand should communicate and how it stands compared to the competition. So if you are starting a new business or need to re-evaluate your existing business, Brand Sprint is a must-attend.
WHERE THE SPRINT BRAND CAME FROM
Although Brand Sprint is part of our service portfolio, it is not our own format. It is backed by the people at GV (Google Ventures), primarily Jake Knapp, and was designe to be easy advertising database for anyone to use, without being a brand expert.
They basically took the concept of Knapp’s five-day Design Sprint and cut it down to a three-hour workshop, where participants work through six exercises. The output of the workshop is a brief brand ‘pull-off’ that will make many important decisions about your brand easier in the future.
WHEN TO DO A BRAND SPRINT
Whatever your company does, it all depends on your brand. All of your external communications, your company values and activities, your products and services – all of that is your brand. If you don’t have it firmly anchored, it’s hard to move forward.
So, if you are starting a new company, launching a new why invest in a strategic analysis for your business?product or service, planning to rebrand, need to strengthen your existing brand, or just need to reevaluate some of its aspects, the Brand Sprint is a great springboard for activities related to building your brand and further targeted work with it.
At Lead Magnet, we prefer an agile approach when working with clients, so the Brand Sprint fits our needs perfectly. Its output is a simple document that clearly defines WHAT you are building, WHY you are building it, WHO you are building it FOR, what are the main VALUES of your company, and also what is your MARKET POSITION compared to the competition. It will allow you to easily and clearly set the boundaries of communication across channels.
We often come across clients who did not have a comprehensive guide or ‘trick’ on how to communicate. So if you contact Lead Magnet with a Brand Sprint , we will also prepare a complete communication manual for you, which will be useful not only for your marketing department when creating campaigns, but also for everyone who communicates on behalf of the company externally, i.e. to customers or partners. Your HR colleagues will also appreciate it when onboarding new employees.
WHO SHOULD PARTICIPATE IN A BRAND SPRINT
Brand Sprint You certainly don’t have to convene the entire company for a Brand Sprint, you will need about 4-6 participants. As we have already mentioned here, everything germany business directory stands and falls on the brand. That is why the participants of the Brand Sprint are mainly people in the highest management positions. In short, those who shape the company’s identity and are responsible for it. Among the participants should be the CEO or owner, who will also take on the role of ‘referee’, the director of marketing, sales, product director and one or two facilitators (from Lead Magnet) who will oversee the time commitment of the workshop and ensure that the discussion does not turn in another direction.