A landing page is a critical part of your customer’s journey to buy one specific offer. It’s the bridge of persuasion taking visitors from ‘maybe interested’ to ‘definitely yes’. They are singular web pages that exist to support one specific marketing campaign.
Embedded in each campaign strategy, the right landing page is a powerful.
Tool to drive conversions or generate leads – and keep your lead acquisition costs down.
The secret to their success
is hyper-focus. Each landing page directs all visitors’ attention to the shop benefits and value of one offer. And there’s only one simple yes/no decision – making the next step towards a conversion really easy.
You can create as many landing pages as you need to target each of your audience segments. This is great because you can design the look and messaging of each one to resonate with each section of your audience.
In this blog post
we explain how to get started by choosing the right type of landing page. For your prospects and making sure they’ve got the key elements for success.
Landing page definition (FYI – a contact form doesn’t make it a landing page!)
Landing pages are standalone web pages with one purpose: to drive Optimize your lead generation methods with these 5 tips lead generation and conversion. It’s a bespoke destination created for visitors that have clicked through from PPC ads, email, social media, or wherever they found you online.
Each landing page directs your visitors to do one a landing page specific thing. This might be to:
They’ve already signalled their interest by clicking the link, so now you can direct them to a landing page exactly what you want them to do.
This hyper-focus makes them super successful. For example, Foundation’s conduit cn latest research analysed the keyword and SERP data of more than 25,000 landing pages belonging to 50 SaaS companies. According to their results, SaaS landing pages will generate traffic worth over $150m through organic sources in 2024. Mind-blowing.