Google Optimize is a free website analysis tool provided by Google.
It allows you to easily analyze and verify websites using A/B testing, and is characterized by its simple and intuitive setup and operation.
You can create test patterns on the browser, and you can set goals and report on them in conjunction with Google Analytics and Google Tag Manager. In addition to A/B testing, you can also use many other functions such as “redirect testing” and “multivariate testing.”
What can you do with Google Optimize?
Google Optimize does two main things:
- You can easily and quickly perform A/B tests, redirect tests, etc.
- Automatically compile and compare test results
Understand the features of Google Optimize buy bulk sms service and get the most out of it.
You can easily and quickly perform A/B tests, redirect tests, etc.
Google Optimize allows you to easily and quickly run the following tests:
- A/B testing
- Redirect Test
- Multivariate testing
A redirect test is a test that compares pages with different URLs .
You can compare pages with significantly leads guide: what they are, how to qualify and optimize management different designs to verify which pages are effective.
A multivariate test is a test that compares different combinations of elements on a page to determine the optimal design .
For example, if you want to test which banner is effective in improving CVR, A/B testing allows you to compare each banner to determine which is appropriate, but multivariate testing allows you to combine multiple elements such as banners and catchy copy and determine which pattern is optimal.
The drawback of these tests is that they usually require a lot of time and effort to prepare and create the pages for comparison.
However, by using Google Optimize, you can easily customize the design and images from the admin screen and run quick tests.
Automatically compile and compare test results
Google Optimize automatically aggregates and compares test results.
When conducting A/B testing when setting up ads, it takes time to compile the results. However, Google Optimize automatically compiles marketing list the test results, reducing the amount of time required for compilation work.
Another advantage is that reports can be created easily and important indicators such as the number of sessions, number of conversions, and conversion rate can be seen at a glance, making it easy to analyze and verify test results.