Why focus on the Brand Purpose It well in the initial consultancy phase, because we know the importance of defining one’s own values, one’s Vision and one’s Mission, aspects that they outline the identity in all its forms.
The desire to create products that are good for the environment and to act, at the same time, in a eco friendly.
Let’s see it now Brand Purpose what is it
Therefore goes beyond the Fax Lists merely economic aspect) but also as a bearer of values, able to provide a positive contribution to society.
Brand Purpose Brands MUST pursue a Purpose: their credibility, their transparency, the trust they must earn from the consumer are at stake.
This is why taking sides and moving along the path that one’s
value compass indicates is challenging, but exponentially advantageous.
Supporting a good cause allows the COB Directory company to be credible and maintain relevance, because it is willing to take risks to fight for its ideals and commit itself to having a positive impact on the health of society.