Authoritativeness, and Trustworthiness and is based on the fact that if you as a company want to dominate your field through search and the internet in general, you must demonstrate experience, expertise, credibility and authority in everything you do. The algorithm on Google and other search engines has indirectly adapted to this during the year. Which is why those who have been the big winners have been those who have lived up to these guidelines by being ‘topical thought leaders’ in their industry. This is based on being consistently active with an SEO strategy in the form of a better user experience (page experience), ongoing production and.
optimization of quality content in several
formats, as well as gaining authority thro Canadian Mobile Phone Number Data ugh relevant publicity from the world around you. It can also be translated into technical SEO, content and links. But E-E-A-T still describes it in a more modern and holistic way. So that you can understand it in every part of its overall funnel. This is how AI has become an integrated part of search 2023 integrated AI in SEO more than ever. And will, with the rollout of e.g. SGE will become even clearer this year. Also a focus on the future. Google itself points out its great commitment to AI – which has been an overriding trend in many areas.
through in what follows Consumers
want AI-powered search results Ac COB Directory cording to a survey of 2,205 US adults. The AI-powered product people are most interested in is search functionality. The list of AI products also includes AI-powered assistants, shopping recommendations and advertising (December 2023). ai powered search statista 2023 Even over 25% of users trust AI-generated search results, recommendations and ads. So regardless of whether you are for or against the development, the development of AI has made us as humans want a more.